Ad Terms & Guidelines


Presearch Ad Guidelines are here to help advertisers create the best, most effective ads possible while respecting the rights of our users. This guide will inform you of what’s allowed and what’s not, and provide you with information on our process for approving ads.

Following our guidelines will help you avoid any consequences to your ad or account.

As these policies are new and evolving, we reserve the right to reject or remove any ad at any time, at the sole discretion of Presearch. We will solicit feedback from community members as we encounter sensitive issues and will community our positions and any changes to the guidelines as we clarify our positions. Thank you for understanding!

Keyword Staking

Introduction to Tokens

Presearch is a next generation search engine that utilizes a virtual currency called PRE tokens to incentivize users to search through our engine. In this role, PRE are similar to loyalty or reward points like Air Miles. The more you use Presearch, the more PRE you accumulate.

To align the interests of users and marketers, and to fund the costs of the service, those who wish to use the Presearch Advertising Platform must purchase PRE in order to have their ads displayed.

Advertisers can buy tokens from or external sources as detailed here:

Introduction to staking

Presearch utilizes a novel approach to determining which ads are displayed when a user does a keyword search: the Brand with the most PRE tokens allocated to a given keyword’s ads are displayed first, followed by other Brands with tokens allocated (or staked) in descending order. If there is only one ad spot available, the Brand with the most PRE staked will be displayed.

PRE tokens that you stake are not consumed. They are simply associated with your keyword of choice and locked to your ad. In order to access these tokens to use for another purpose, you must cancel your ad and then your tokens will be returned to your account and can be reallocated to other keywords or transferred out of the system.

How will I know how many tokens to stake?

When you create an ad, you will be asked to choose your keywords. It will then display the maximum number of tokens already staked to that keyword and will prompt you to stake a higher amount in order to have your ad displayed. If someone else outstakes your ad, you will be notified by email, according to your specified preferences, and prompted to increase your stake.

How much will the actual traffic (clicks or impressions cost)?

Because this is a new offering, we have introductory flat rate pricing that effectively makes the actual traffic from an ad free for a limited period of time. There will be no charge for a period of approximately 12 months, ending January 29th, 2021.

How many keywords can I stake?

You can run as many keywords as you like and are welcome to stake the minimum amount of 1,000 PRE tokens on any keyword.

Respect for the community

Be truthful and honest about the product or service you're promoting. Be transparent with people about what they should expect when they interact with your products or services.

Be honest about your relationship with Presearch

Your ads shouldn't suggest that Presearch is sponsoring your promotion or is formally affiliated with it. Basically, your design should look like it came from your business, not from Presearch.

Disclose your billing practices

If you charge users on a recurring basis, be transparent with them and disclose the terms of payment.

Be clear about who's advertising

We want people on Presearch to understand who's promoting content. Do not pretend to be an Official brand, unless you are the brand owner. Affiliate ads are okay, but do not claim to be ‘the’ organization you are representing. Essentially, do not use the word ‘Official’ or any of its synonyms unless you are the official representative.

Respect the rights of others

Your ads can't infringe upon or violate the rights of any third party, including copyright, trademark or privacy rights.

Be respectful with your targeting

Make sure your targeting is relevant and tasteful. Don’t target children with ads for things that are not age appropriate. Do not shame people for things they are searching for. Do not exploit people’s beliefs or characteristics to intentionally create negativity in their Presearch experience.

Data use and privacy

You may not post ads that are designed to profile Presearch members or otherwise collect their data without their knowledge and consent. Our members appreciate their privacy and data being respected and if we receive reports that you engage in advertising practices specifically focused on harvesting data using deceptive techniques, we will be forced to investigate and may remove your ads or cancel your account if this activity is found to be done in bad faith.

Ad guidelines

The Presearch Ads platform is new, and, as such, our guidelines may evolve rapidly. We retain the right to change our guidelines to address issues that arise, and also to remove any ads that create problems for users, at our discretion.

We will attempt to communicate with you before removing any ads completely. If an ad is particularly troublesome, we may pause it while we await your reply to our request to change or justify your ad content.

If you appear to be an advertiser that is repeatedly violating the terms, or engaging in ‘cat and mouse’ techniques, where we must constantly chase you down to change your ads for pushing the limits of what’s acceptable, then we may need to cancel your account. We do not want to have to do that.

Prohibited content

We are attempting to have as few limitations on ad content as possible, and will allow many ads that established ad networks may prohibit, so long as the ads are triggered only by related keywords.

For example, you can run an ad for an adult service, but you cannot run it on a keyword like ‘men’ or ‘women’. It must be very specifically related. If someone is looking for obviously adult terms, you can run an adult ad. Otherwise, err on the side of caution and avoid running an ad on a generic term that is only loosely related.

Do not run ads on unrelated terms and do not run inflammatory ads where you are deliberately targeting someone who is looking for ‘the opposite’ of what you are promoting.

For example, if someone is searching for a religion, do not stake a keyword related to that religion and then promote a different religion, trying to convert people. If it is a generic term that is not clearly associated with any one religion, that term is fair game, but the names of religious icons, for example, if used to promote another religious icon would clearly be inflammatory.

Illegal content

Presearch is based in Canada, and will default to Canadian law to determine what is illegal.

Any ad content related to the following terms, or promoting these terms will be removed, and the advertiser’s account may be cancelled:

  • Child pornography
  • Murder or violence
  • Illegal drugs
  • Illegal weapons
  • Stolen or counterfeit goods
  • Animal abuse or products from endangered species


Do not include profane or vulgar words in your ad title, description or URL, unless they are specifically also directly in the keyword you’ve targeted. These words include typical profanities, sexual or suggestive terms, racial slurs, excessively violent, gory, sickening and other derogatory words. Please be polite, unless you are specifically targeting impolite keywords.

Unacceptable business practices

You may not promote pyramid schemes, unrealistic ‘guaranteed’ return investment opportunities, ‘free crypto’ offers, scams, ponzi schemes or other illegitimate businesses. If a company you are promoting is found to clearly harm users, your ads may be removed and your account may be cancelled.

Ad formatting

Presearch has created these policies to ensure that searchers have a positive experience with ads on our platform and to help you increase the trust and results associated with your ads.

Ad style

These style policies will help you with ad titles and text, as well as explain what types of formatting and content are disallowed. Here you’ll find guidance on grammar, punctuation and how to craft clear and concise language for the most effective ads.

Write clear, factual ads that accurately describe what is offered on your website. When writing ad titles and descriptions, keep in mind the following:

  • Always write a short description that accurately describes what site visitors will find at your site. Concisely written ads are more interesting and attractive to prospective customers and give them a better experience and generally better results.
  • Clearly explain how your offer specifically relates to the keywords you have chosen. To potentially improve your click-through rates, include the keyword in your title and description where possible.
  • Use correct grammar, punctuation and spelling.
  • Do not include unproven claims or endorsements in your ads or on your landing pages.
  • Do not repeat words or phrases (for example, “Sale, sale, sale…”).
  • Do not use offensive or inappropriate language.
  • Do not include unnecessary symbols to draw attention to ad copy (for example: Ca$h, “¤,”or word art). All characters and symbols should contribute to the ad’s message.
  • Do not include text reference to a group of Presearch users to entice them to view the ad as special for them. For example, “Attention Presearch Users.”
  • Ensure that your ads and landing pages comply with all Presearch Advertising Guidelines.


  • Ads may not use excessive or random capitalization, such as BIG SALE or AmAzinG.
  • Capitalization must be consistent. For example, use title case, sentence case, or capitalize the first letter of every word.
  • Legitimate acronyms and advertiser brand names that are registered in all capital letters are allowed.
  • Proper nouns should be capitalized where appropriate. For example, "Purchase cheddar cheese imported from England"

Grammar, punctuation and spelling

  • Grammar in the ad title and ad text must be correct, unless the incorrect grammar is part of the corporate or product branding
  • Spelling in the ad title and ad text must be correct, unless the incorrect spelling is part of the corporate or product branding

Symbols, special characters and abbreviations

  • Use numbers, letters, and symbols in a way that reflects normal speech
  • Do not use italic, bold, superscript, subscript or other enhanced or resized fonts
  • Do not use the trademark symbol ™ or copyright symbol ® in the ad title or ad text if you do not have a registered trademark or copyright
  • Do not use the following types of symbols and characters in your ad title or description:
    • Wingdings, dingbats, arrows, bullets or other symbols used to draw attention to an ad
    • Mathematical symbols such as <, >, =
    • Emoticons
    • Block elements such as ▉ or ▃
    • Unnecessary symbols such as @, }{, ][, ¤, § ‗

Character limits

  • If your ad title, ad text or destination URL exceeds the following character limitations, you will receive an error message:
    • Title: 100 characters, including spaces
    • Description: 250 characters, including spaces

Ad content

These content policies will help you with the overall quality of your Presearch Advertising content, such as eliminating redundancy, low quality ads or confusing user experiences.

Use of foreign language

To comply with our Presearch Advertising Guidelines:

  • The language used in the ad must be appropriate for the language of the keyword being targeted. For example, English terms should display English ads, Korean terms should display Korean ads.
  • As a general rule, landing pages should be in the same language as the ads. Case by case decisions may be made based on the general comprehension of the language in a specific market.
  • Foreign language words are allowed where they naturally fall into local language usage. For example, in English-speaking regions, the following foreign words are allowed: résumé, faux, burrito, café, fiancé, cliché, curriculum vitae, Zeitgeist.
  • The landing page must be clear and understandable to the average user in the target market.

URLs & landing pages

These URLs and landing pages policies will help you with acceptable URLs and the kind of behavior users should expect when they trigger your ad. URLs should accurately describe your ad’s landing page, for example. Also, landing pages should load and function as normally expected — disruptive or deceptive content is not allowed.

Site behavior and navigation

  • The Back button on the landing page must be functional and allow users to return to the previous webpage.
  • The landing page must not:
    • Generate any disruptive pop-ups or pop-unders. Please note that functionalities that are part of the site’s expected experience or otherwise non-intrusive or user initiated, such as an age verification or log-in for example, would be acceptable.
    • Spawn multiple pop-ups or any pop-up that prevents visitors from leaving the site.
    • Open any additional windows.
    • Mislead the user with "fake" dialog boxes or browser windows.
    • Be designed to look broken or simulate a non-working webpage in any way.
    • Use "fake" close behavior. For example, when a user clicks a "close" button on the page, it should close that page, and no other behavior should result

Keep in mind...

  • Make sure your ads follow our standard ad guidelines and any country-specific guidelines. You need to follow all applicable local laws, regulations and industry codes for any area your ads will be shown in. You must also follow our community guidelines, terms and the above advertising guidelines. These advertising guidelines apply to all parts of your promoted content, including the image, description and destination—and they apply to features like audience targeting.

    We reserve the right to reject or remove any ad that negatively affects our relationship with people on Presearch or that goes against our interests. We may also remove ads, categories of ads, or advertisers that get lots of negative feedback from people on Presearch. These rules may change at any time.

  • If your ads are removed, any tokens you have staked will be returned to your Presearch account.

Legal stuff

“Presearch” refers to the services offered by via the domain, any associated subdomains such as,, etc., as well as and any third-party services utilized in the provision of Presearch’s services.

Presearch is based in Canada and is subject to Canadian law. Any legal matters will be settled in the Province of Ontario and the County of Simcoe.

By using Presearch, you agree to the terms and conditions (the “Terms”) outlined below as well as the ad guidelines (the “Guidelines”) above, as well as any future revisions to the Terms and Guidelines, which will be posted in the changelog at the bottom of this document, and which we will notify registered Members of via email or site notification.

Use of services

Presearch, its subsidiaries, and affiliated companies offer services to you provided that you are of legal age to form a binding contract and are not a person barred from receiving services under the laws of Canada or other applicable jurisdiction. In order to access certain services, you may be required to provide current, accurate contact, and other information as part of the registration process and/or continued use of Presearch services. You are responsible for maintaining the confidentiality of your account password, and are responsible for all activities that occur under your account. You agree to immediately notify Presearch of any unauthorized use of your password or account or any other breach of security. Presearch cannot and will not be liable for any loss or damage arising from your failure to provide us with accurate information or to keep your password secure.


You understand that all information, data, text, software, music, sound, photographs, graphics, video, messages or other materials ("Content") are the sole responsibility of the person from which such Content originated. Presearch reserves the right, but shall have no obligation, to pre-screen, flag, filter, refuse, modify or move any Content available via Presearch services. You understand that by using Presearch services you may be exposed to Content that is offensive, indecent, or objectionable, and that you use Presearch services at your own risk.

You agree that you are responsible for your own conduct and any Content that you create, transmit, or display while using Presearch services and for any consequences thereof. You agree to use Presearch services only for purposes that are legal, proper, and in accordance with the Terms and any applicable policies or guidelines. You agree that you will not engage in any activity that interferes with or disrupts Presearch services or servers or networks connected to Presearch services.

Fraud and abuse

Presearch reserves the right to remove any ads and cancel any accounts determined to be engaging in fraudulent or abusive behaviour, as outlined in this Ad Terms & Guidelines document.

Copyright and trademarks

Presearch is building an open source platform that is controlled by the community, for the community. That said, Presearch services may contain proprietary and confidential information that is protected by applicable intellectual property and other laws and treaties. You further acknowledge and agree that Content contained in sponsor advertisements or presented to you through Presearch services may be protected by copyrights, trademarks, service marks, patents, or other proprietary rights and laws.

Data storage and use

You agree that Presearch has no responsibility or liability for the deletion or failure to store any Content and other communications maintained or transmitted by Presearch services. You acknowledge that Presearch may have set no fixed upper limit on the number of transmissions you may send or receive through Presearch services or the amount of storage space used; however, we retain the right, at our sole discretion, to create limits at any time with or without notice. You recognize that third-party services that you access through Presearch may collect information beyond that which Presearch collects, and that any information you provide, directly or indirectly, to those parties is subject to the terms and conditions of those services, and which are outside the control or responsibility of Presearch.

Upon the termination of your use of Presearch services, including upon receipt of a certificate or other legal document confirming your death, Presearch will close your account, and you will no longer be able to retrieve content contained in that account.

Modifications to service

Presearch reserves the right at any time and from time to time to modify or discontinue, temporarily or permanently, Presearch services (or any part thereof) with or without notice. You agree that Presearch shall not be liable to you or to any third party for any modification, suspension, or discontinuance of Presearch services.

External resources

Presearch services may provide, or third parties may provide, links or redirects to other internet sites or resources. Presearch may have no control over such sites and resources and you acknowledge and agree that Presearch is not responsible for the availability of such external sites or resources, and does not endorse and is not responsible or liable for any Content, advertising, products, or other materials on or available from such sites or resources. You further acknowledge and agree that Presearch shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such Content, goods or services available on or through any such site or resource.


You agree to hold harmless and indemnify Presearch, and its subsidiaries, affiliates, directors, advisors, officers, agents, employees, advertisers, licensors, suppliers, or partners, (collectively "Presearch and Partners") from and against any third party claim arising from or in any way related to your use of Presearch services, violation of the Terms or any other actions connected with use of Presearch services, including any liability or expense arising from all claims, losses, damages (actual and consequential), suits, judgments, litigation costs and attorney fees, of every kind and nature.

Disclaimer of warranty

You expressly understand and agree that:

Your use of Presearch services is at your sole risk. Presearch services are provided on an "As is" and "As available" basis. To the maximum extent permitted by law, Presearch and partners expressly disclaim all warranties and conditions of any kind, whether express or implied, including, but not limited to the implied warranties and conditions of merchantability, fitness for a particular purpose and non-infringement.

Presearch and partners do not warrant that (i) Presearch services will meet your requirements, (ii) Presearch services will be uninterrupted, timely, secure, or error-free, (iii) the results that may be obtained from the use of Presearch services will be accurate or reliable, (iv) the quality of any products, services, information, or other material purchased or obtained by you through Presearch services will meet your expectations, and (v) any errors in the software will be corrected.

Any material downloaded or otherwise obtained through the use of Presearch services is done at your own discretion and risk and that you will be solely responsible for any damage to your computer system or other device or loss of data that results from the download of any such material.

No advice or information, whether oral or written, obtained by you from Presearch or through or from Presearch services shall create any warranty not expressly stated in the terms.

Limitation of liability

You expressly understand and agree that presearch and partners shall not be liable to you for any direct, indirect, incidental, special, consequential or exemplary damages, including but not limited to, damages for loss of profits, goodwill, use, data or other intangible losses (even if Presearch or partners have been advised of the possibility of such damages) resulting from: (i) the use or the inability to use Presearch services; (ii) the cost of procurement of substitute goods and services resulting from any goods, data, information or services purchased or obtained or messages received or transactions entered into through or from Presearch services; (iii) unauthorized access to or alteration of your transmissions or data; (iv) statements or conduct of any third party on Presearch services; or (v) any other matter relating to Presearch services.

Exclusions and limitations

Nothing in this agreement is intended to exclude or limit any condition, warranty, right or liability which may not be lawfully excluded or limited. Some jurisdictions do not allow the exclusion of certain warranties or conditions or the limitation or exclusion of liability for loss or damage caused by negligence, breach of contract or breach of implied terms, or incidental or consequential damages. Accordingly, only the limitations in the Limitation of Liability above are lawful in your jurisdiction will apply to you and our liability will be limited to the maximum extent permitted by law.


You agree that Presearch may provide you with notices, including those regarding changes to the Terms, by email or postings on Presearch services.

General information

Entire Agreement. The Terms (including any policies, guidelines or amendments that may be presented to you from time to time, such as Program Policies and Legal Notices) constitute the entire agreement between you and Presearch and govern your use of Presearch services, superseding any prior agreements between you and Presearch for the use of Presearch services. You also may be subject to additional terms and conditions that may apply when you use or purchase certain other Presearch services, affiliate services, third-party content or third-party software.

Choice of Law and Forum. The Terms and the relationship between you and Presearch shall be governed by the laws of the Province of Ontario without regard to its conflict of law provisions. You and Presearch agree to submit to the personal and exclusive jurisdiction of the courts located within Simcoe County, Ontario.

Waiver and Severability of Terms. The failure of Presearch to exercise or enforce any right or provision of the Terms shall not constitute a waiver of such right or provision. If any provision of the Terms is found by a court of competent jurisdiction to be invalid, the parties nevertheless agree that the court should endeavor to give effect to the parties' intentions as reflected in the provision, and the other provisions of the Terms remain in full force and effect.

Statute of Limitations. You agree that regardless of any statute or law to the contrary, any claim or cause of action arising out of or related to use of Presearch services or the Terms must be filed within two (2) years after such claim or cause of action arose or be forever barred.


You may discontinue your use of Presearch services at any time. You agree that Presearch may at any time and for any reason, including a period of account inactivity, terminate your access to Presearch services, terminate the Terms, or suspend or terminate your account. In the event of termination, your account will be disabled and you may not be granted access to Presearch services, your account or any files or other content contained in your account. This agreement shall survive expiration or termination.

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